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Filmmaking is a high stakes business. Launching someone’s son/daughter is much easier to market and filmmakers tend to try and avoid any risks by putting forth faces that people would somewhat care about simply by virtue of their name. I am not saying this is right, but from a business standpoint, there is some logic here.
Bollywood needs to be more transparent with how it conducts its work. Directors should pick actors based on their suitability for roles and not because they are connected to someone. However, we as a society need to think about how we look at nepotism more broadly. If we believe it should stop in films, it should stop in every professional area. Only then can there be reform in this area of concern.
Source: The American Bazaar Online